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Do-Follow vs No-Follow Backlinks: What's the Difference and Which Do You Need?

âš¡ Quick answer

A do-follow link passes ranking value (authority) to the page it points to, while a no-follow link has rel="nofollow", "sponsored" or "ugc" and is treated by Google only as a hint. For rankings, focus on do-follow links from relevant blogs; keep some no-follow links for a natural profile.

When another website links to you, that link can carry an instruction for search engines. That instruction decides whether the link is do-follow or no-follow, and it changes how much SEO value you receive.

A do-follow link is simply a normal link with no special attribute. Search engines follow it and treat it as a vote of confidence, passing authority (often called "link juice") to the page it points to. Do-follow links from relevant sites are the backlinks that move rankings.

<a href="https://yoursite.com">best running shoes</a>

A no-follow link carries rel="nofollow". It tells Google not to treat the link as an endorsement. Google now also uses rel="sponsored" for paid links and rel="ugc" for user-generated content such as comments and forums. Google treats these as "hints", so they may pass a little value, but far less than do-follow links.

<a href="https://yoursite.com" rel="nofollow">best running shoes</a>
  1. Right-click the link and choose Inspect.
  2. Look at the <a> tag. If there is no rel="nofollow", sponsored or ugc, it is do-follow.
  3. Or use a free browser extension such as a nofollow highlighter.

Yes. A natural backlink profile contains both. No-follow links from social media, forums and directories still send traffic and make your profile look organic. But if your goal is higher rankings, most of your effort should go into earning do-follow links from relevant, authoritative blogs.

What we provide

Every guest post in our packages includes 2 do-follow links placed naturally inside the article with keyword-based anchor text, on sites with DA/PA 30–50 and spam score under 5.

Frequently Asked Questions

How do I check if a link is do-follow?

Right-click the link, choose Inspect and look at the <a> tag. If it has no rel="nofollow", "sponsored" or "ugc" it is do-follow.

Do no-follow links help SEO at all?

They pass little ranking value but bring referral traffic and make your backlink profile look natural.

How many do-follow links are in your guest posts?

Every guest post includes 2 do-follow links with keyword-based anchor text.

S
SEO Outreach Team · SEO Outreach Agency

Our team has delivered 2,000+ guest posts on real, niche-relevant blogs and writes practical guides on link building, on-page SEO and AI search visibility.

Published 08 Oct 2026

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